Instagram auto reply

# Let your AI agent answer Instagram comments and DMs

Your AI agent reads every comment and DM on your iPhone, then answers what each person actually asked.

* Price and sizing questions answered from your facts
* Product links DMed to people who asked
* Instagram, TikTok and WhatsApp Business, one agent

[Download for Mac](https://github.com/Saransh29/zeptap-releases/releases/latest/download/Zeptap.dmg)[See it work ↓](#how-it-works)

First hour free · macOS 14 or later

Find a launch post in my LinkedIn feed and write a thoughtful comment. Don't post it.

Your agent · your iPhonelive

1. Open App · “LinkedIn”Spotlight
2. Flick · “up” x 295 y 900reads the feed
3. Flick · “up” x 295 y 900launch post
4. Tap Text · “Comment”opens comments
5. Tap Text · “Add a comment…”focus
6. Type Text · “Congrats on the launch! Curious how it h…”keyboard
7. Stops before Commentyou post it

## How it works

Zeptap is a Mac app that gives your AI agent your real iPhone, so it works in the apps and accounts you already use.

1. **Plug your iPhone into your Mac.** Your agent can now see the screen and tap, swipe and type.
2. **Give it the job and the facts.** For example, your price list, sizes and shipping policy.
3. **It reads each comment and DM.** Price questions get prices, link requests get the link, and compliments get left alone.
4. **It flags what needs you.** Complaints and anything it can’t answer go on a list, and it asks before the first message to someone new.
5. **You watch from your Mac.** Every reply shows as it’s typed, and you can stop it at any moment.

Example

Under a Reel, how much in M? gets $48, and it runs true to size from your price list. obsessed 😍 gets no reply. My order never came goes on your list for you.

## Comment and DM jobs your agent can take on

Each job below is a single request to your agent; start with the one that costs you the most time.

* ### Comment to DM  
Someone comments “link.” Your agent DMs the right product link and says so under their comment.  
[See comment-to-DM without ManyChat](https://zeptap.com/use-cases/comments-and-dms/comment-to-dm)
* ### Unanswered questions  
It checks your DMs, message requests and Story replies, and answers every question that never got a reply.
* ### Screenshot orders  
A customer sends a screenshot. Your agent finds the item in your catalog and replies with the price and link.
* ### WhatsApp Business auto reply  
Replies built from your catalog and price list, written for each customer’s question.
* ### TikTok comments, buyers first  
It answers the “how much?” and “where do I buy?” comments before anything else.

## Prompts to copy

These prompts work as written: start with one post, and once the replies sound like you, give it the whole inbox.

> Reply to every comment on my latest Reel that asks about price, sizing or shipping. Use the price list in my Notes app. Leave compliments and emojis alone.

> Go through my Instagram DMs and message requests. Answer anyone who asked a question this week and never got a reply.

> DM the product link to everyone who commented “link” on today’s post, once each, then reply “Sent you a DM!” under their comment.

Show 3 more prompts

> Answer the replies to yesterday’s Story. If someone asks about stock, check our inventory sheet in Google Sheets before you reply.

> Open TikTok and reply to the questions on my last three videos. Skip trolls and add any complaint to a list for me.

> Check Instagram, TikTok and WhatsApp Business for this week’s customer questions. Answer each in the customer’s language and list what you couldn’t answer.

[The whole prompt library →](https://zeptap.com/use-cases/prompts)

## ManyChat, LinkDM and other auto reply tools vs. your agent

DM tools like ManyChat send a prepared message when a rule fires; your agent reads each message and writes a reply.

They run on Meta’s official Instagram API. That API only works with [professional (Business or Creator) accounts](https://developers.facebook.com/documentation/instagram-platform/overview), and it allows [a single private reply to a commenter, within 7 days of the comment](https://developers.facebook.com/documentation/instagram-platform/private-replies).

### What each one does

|                                  | Instagram’s built-in tools                                                                                     | Keyword DM tools (keyword flows)                | Your agent with Zeptap                                              |
| -------------------------------- | -------------------------------------------------------------------------------------------------------------- | ----------------------------------------------- | ------------------------------------------------------------------- |
| **Accounts**                     | Business or Creator                                                                                            | Business or Creator (Meta API)                  | Business, Creator or personal, in the app                           |
| **What triggers a reply**        | First message, away hours, a keyword you set                                                                   | A keyword you set (AI add-ons can match intent) | The agent reads what each person asked                              |
| **The reply**                    | Saved text, or Meta’s AI reply (some creators)                                                                 | Your template; AI add-ons can vary wording      | Written for each person, from your facts                            |
| **Comment to DM**                | [Comment to message](https://www.facebook.com/business/help/318238182723007) automation in Meta Business Suite | One private reply per comment, within 7 days    | Comments you point it to, sent as a normal DM (no API 7-day window) |
| **TikTok and WhatsApp Business** | Separate settings in each app                                                                                  | Varies by tool                                  | Same agent, in each app                                             |
| **When it runs**                 | Always on                                                                                                      | Always on, in seconds                           | When you ask, done in minutes                                       |

### What each one costs

DM tools price by contacts or Instagram accounts; Zeptap prices by iPhone. Cheapest paid plans, checked October 14, 2026:

| Tool                                          | Cheapest paid plan                                                | Billed              | Priced by                                           |
| --------------------------------------------- | ----------------------------------------------------------------- | ------------------- | --------------------------------------------------- |
| [ManyChat](https://manychat.com/pricing)      | Essential, $14/mo for 250 active contacts                         | Annually ($168/yr)  | Active contacts                                     |
| [LinkDM](https://linkdm.com/pricing)          | Pro, $19/mo for 3 Instagram accounts, 25,000 DMs                  | Monthly             | Accounts and DMs                                    |
| [CreatorFlow](https://creatorflow.so/pricing) | Pro, $15/mo for 2 Instagram accounts, 5,000 DMs ($12/mo annually) | Monthly or annually | Accounts and DMs                                    |
| [Inrō](https://www.inro.social/pricing)       | Pro, from €12.99/mo for 500+ active contacts                      | Monthly             | Active contacts, auto-scaling                       |
| [Chatfuel](https://chatfuel.com/pricing)      | Business, $18/mo                                                  | Annually ($216/yr)  | Usage limits on a separate page                     |
| **Zeptap**                                    | $25/mo, or $99 once for one iPhone                                | Monthly or one-time | iPhones; no per-contact, per-account or per-DM fees |

How the cost compares as you grow:

* **One account:** a DM tool costs $12–19 a month against Zeptap’s $25, but $99 once costs less than 6–9 months of one.
* **A growing audience:** contact-priced plans rise as more people message you, every month.
* **Many accounts:** Zeptap Lifetime Plus is $149 once for up to five iPhones and 20–30 accounts.

Your AI plan is separate, and you may already pay for it.

### When a keyword tool is the better pick

A keyword tool is the right choice when every DM must land within seconds, around the clock.

* **Use a keyword tool** for a “comment GUIDE” Reel that needs replies at 3 a.m.
* **Use your agent** for every question the keyword never caught, on any account you run.
* **Run both** if you want. Zeptap has no built-in scheduler: your agent works when you run it, or when your own automation starts it.

## You stay in control

Your agent works on your iPhone while you watch, inside the job you gave it.

* ### Watch every reply as it’s typed  
Your iPhone’s screen is live on your Mac, and you can stop the agent at any moment.
* ### It’s built to ask before the risky stuff  
It’s designed to stop and ask before it messages someone new, buys or pays.
* ### Your passcode never leaves your Mac  
It sits on your Mac, and the agent never sees it.
* ### Your screen never touches Zeptap’s servers  
Screenshots go only to the AI provider you chose, under your own plan.
* ### Give it the facts  
Share your prices, sizes and policies, and tell it to list anything they don’t cover. You can read every reply as it goes.

Following Instagram’s terms is your responsibility, so keep replies genuine and skip mass outreach. [Privacy](https://zeptap.com/docs/reference/privacy) · [Contact us](https://zeptap.com/contact)

## How to start

1. **Download Zeptap** for your Mac (macOS 14 or later).
2. **Plug in your iPhone** and pair it. Nothing gets installed on the phone.
3. **Ask your agent.** Press ⌘L to chat in Zeptap on your own Claude plan, ChatGPT plan or OpenRouter key, or [connect the agent you already use](https://zeptap.com/docs/agents/connect), such as [Claude](https://zeptap.com/agents/claude) or [ChatGPT](https://zeptap.com/agents/chatgpt).

Running several brand accounts? See [managing multiple Instagram and TikTok accounts](https://zeptap.com/use-cases/social-media/multiple-accounts). Posting too? Your agent can also [post for you on every account](https://zeptap.com/use-cases/social-media).

## questions?

 The [docs](https://zeptap.com/docs) go deeper, and they're written for agents to read too. 

Does Instagram have an auto reply feature?

Instagram has built-in auto reply for professional accounts. [Meta Business Suite](https://www.facebook.com/business/help/318238182723007) offers instant replies, away messages and keyword replies; some creators can also turn on AI auto replies. With Zeptap, your own AI agent answers in the app from the facts you give it.

How do I set up auto reply for Instagram DMs?

To set up Instagram DM auto reply, open [Meta Business Suite](https://www.facebook.com/business/help/318238182723007) on desktop, go to Inbox › Automations › Create automation, and pick Auto reply, Away message or Custom keywords. With Zeptap, ask your agent to answer this week’s unanswered DMs from your price list.

What is the best Instagram automation tool?

The best Instagram automation tool depends on the job. For instant keyword DMs around the clock, use a Meta-API tool like ManyChat. For answers to each customer’s question across Instagram, TikTok and WhatsApp Business, use your own AI agent with Zeptap.

How is this different from ManyChat?

ManyChat and similar tools send a DM when a comment matches a trigger you set, instantly and around the clock, through Meta’s API. Your agent reads every comment and answers the real question, in the Instagram app itself. You can run both. [Comment-to-DM with your agent →](https://zeptap.com/use-cases/comments-and-dms/comment-to-dm)

Can I auto reply on a personal Instagram account?

Your agent can reply on a personal Instagram account because it uses the Instagram app on your iPhone, not Meta’s API, which needs a Business or Creator account.

Does Instagram allow DM bots?

Instagram allows automated messaging through its official API for professional accounts, and its [Terms of Use](https://help.instagram.com/581066165581870) restrict other automated access. Your agent works in the Instagram app on your iPhone while you watch, and you approve messages to new contacts. Keep replies genuine and skip mass outreach.

Does it reply 24/7?

Zeptap doesn’t reply 24/7: your agent replies when you run it and clears a busy comment section in minutes. Zeptap has no built-in scheduler, though your own automation can start the agent.

Can it reply to TikTok comments and WhatsApp Business messages too?

Your agent can reply to TikTok comments and WhatsApp Business messages by opening each app on your iPhone, the same way it handles Instagram. One request can clear questions across all three apps.

How much does Zeptap cost?

Zeptap costs $25 a month or $99 once for one iPhone, or $149 once for up to five iPhones with Lifetime Plus. Your first hour is free. Your AI plan is separate. [See pricing](https://zeptap.com/pricing).

Which iPhones work with Zeptap?

Every iPhone on iOS 15 or later works, including Home-button models like iPhone SE and iPhone 8\. You need a Mac on macOS 14 or later and a cable. Nothing is installed on the iPhone.

## let your agent clear today's comments.

[Download for Mac](https://github.com/Saransh29/zeptap-releases/releases/latest/download/Zeptap.dmg)[or read how to set it up](https://zeptap.com/docs/get-started/install)

Your first hour is free.
